Recent studies have shown that traditional diversifiers (such as bonds and alternative assets) often fail during times of market stress or instability.

In the search for effective diversification against a background of increasing convergence among mainstream asset classes, investors are considering a variety of non-traditional alternative investment vehicles such as rare gold coins. The value of gold has remained remarkably stable.

Typical buyers see it as a store of value before selling it for a profit down the line. Rare gold coins should be kept as a medium to long-term investment.